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PROEXAG

_

PRoYECT7 DE APOYOA LA EXPORTACION DE PRODUCT11S AGRICOLAS NO-TRADICIONALES DE CENTRO AMERICA '7 PANAMA

PROEXAG

NON-TRADITIONAL AGRICULTURAL

EXPORT SUPPORT PROJECT

REPORT ON THE UNITED FRESH FRUIT AND VEGETABLE ASSOCIATION

INTERNATIONAL TRADE FORUM AND

83rd ANNUAL CONVENTION AND EXPOSITION

ASSIGNMENT NUMBER: ST/C'7-03

SUBMITTED TO:

Regional Office for Central America and Panama (ROCAP)

U.S. Agency for International Development

Guatemala City, Guatemala

SUBMJTTED BY:

Pamela D. Michel

Chemonies International Consulting Division

2000 M Street, Northwest

Suite 200

Washington, D.C. 20036

February 1987

12 Calle 0-39 Zona 14 Guatemala, Guatemala Telex a/, (305) 3100 GREXPO GU Thl: 68-05-42

PROYECTO PATROCINADO POR USAID/ROCAP E IMPLEMENTADO POR CHEMONICS INTERNATIONAL

TABLE OF CONTENTS

Introduction

1

UFFVA Program in Capsule

2

International

Trade Forum

3

International

Trade Program Summary

4-15

Attachments

Registration

Lists by companies,

and individuals, and speaker bio's A "Marketing Mexico Fruits & Vegetables" B "Chile: An Exporting Country for

Fruit and Vegetables"

C "Development of Alternative

Technologies

for Ouarantine Treatment of Fruit and Vegetables" D

Conference

Educational Sessions

16

Conference

Educational Session Summary

17-19

Contacts Reports

20-41

Attachments

Central American Federations

E

Lindemann Produce, Inc.

F

Boss Fruit and Vegetable Company R

FEDEFRUTA (Chile)

G

Exposition

42

Recommendations

43

REPORT ON THE UNITED FRESH FRUIT AND VEGETABLE

ASSOCIATION

INTERNATIONAL

TRADE FORUM AND 83RD ANNUAL CONVENTION AND

EXPOSITION, FEBRUARY

14-18, 1987,

ORLANDO, FLORIDA

Prepared by Pamela D. Michel, February

23, 1987

BACKGROUND

The annual UFFVA convention

is one of the largest gatherings in the United States for the produce industry, bringing together some 6,000 participants,.including growers, shippers, retailers, wholesalers, brokers, agents, allied suppliers, and exhibitors.

OBJECTIVES

PDM's representation

at the UFFVA convention and trade forum was predicated on the following scope of work:

1. To conduct outreach for the ROCAP project with a targetted

group of individuals/companies with a view toward expansion of the Market Technology Access Group, the cadre of technical assistance short-term advisors, and current/potential buyers of Central

American produce;

2. To liaise with Central American country representatives

participating in Caribbean Pavillion;

3. To acquire information

on new techniques and specific issues;

4. To produce contact

reports on the targetted groups/individuals and issues, commodities of interest, areas of expertise, and ad hoc meetings; and 5.

To assess

the Caribbean Pavillion, make recommendations for future Central American representation, and suggest future follow-up with UFFVA.

PROGRAM SUMMARY

The two-day international

trade forum preceding the conven tion drew some 220 participants, and featured both general as well as concurrent educational sessions. The discussion tables attended by PDM are summarized later in this report as are recommendations resulting from the sessions to the UFFVA international trade committee; handouts for sessions not attended by PDM have been forwarded to the PROEXAG team together with handouts obtained at the exposition. None of the trade forum sessions were taped. The exposition featured exhibits ranging from fresh produce to packing materials and machinery, and informational booths. It began immediately following the trade forum and was open for three afternoons, allowing for morning educational sessions on a range of subjects. A capsulized version of the programs is found on the next page, and is followed by a more detailed summary of the trade forum sessions and recommendations, the convention educational sessions, and contact reports in response to requests from the

ROCAP field team.

UFFVA

Page Two

ffTERNAT1ONAL TRADE FORUM CI

COrNVEr!-1o SLECASLE

SATUDAY. FEBRJAAY 14

Forum Regisration .............. 9 am.-6 pm.

Opening General Session . I pn.-1:30 pm.

Forum Sevon I......... 1:45 pim.-3:15 pin.

Trci'e With China Free

Trade With Mexico

Counrearode and Bater

Meenng U.5 Quarantine Requirements

Forum Sess11 ...... 345 pm. 5:15 p.m.

Doing

Bssness in Korea

Tfhe Chileaon Deal Poits of ViSNAYewBURY1

Padring for De Eoen o

Sellingfto peanUS C

ingtenalsRec tutional.5.30

SUNDAY. FEBRUARY 15

Breakfast Geneo! Session . 8 am. -9 a.m

General Session

. 9 am.-9:30 aim

Forum Sesson !il 945an.-II15on

Meeting Joaonese Quarannne Requirements

CBI: Finding o Mater Niche

Overseas Shipping Ho to Start a

Doing BusinessGoin Middl Eas

LuncheonGenerlSession..

11:30am.-1p.m.

EXO87-The Produce Sh-cw .... 1 pro.-5 p.m.

Note: Most events ore scheduled in the Oronge

County Convention Center. Please consult program

for specific locations.

SATURDAY. FEBRUARY 14

Exhibir ond Generol R onc ... 9:00 o.m -6:00 p.rr, Inrerndon alTre Forum ......... 1:00 P.m.-5,30 p.m

SUNDAY, FEBRUARY 15

Exhibiror and General Registration ... 8:00 a.m-5:0r p.r. IInternational Trade Forum ......... 8:00 a.m -1:00 p.m

United Run for Fresh .........................

9:00 am.Grand

Opening.

E(PO

87-The

Produce

Show ... 1:00 pm EPO 87-The Produce Show ........ 1:00p.m.-5:00 p rr

Culinary Contest Presentations

....... 1:00 p.m. -5:00 p, Chairman s Reception ............. 6;00 pm-7:30 p.

MONDAY,

FEBUJARY 16

Continental

Breakfast ........... 7:30 am. -8:15 am

Registration ...................

7:30 am. 5:00 pin

Opening General Session ......... 8:30 a.m. -10.00 am

Concurrent

Educational

Sessions ROUND

. ....... ....... 10:15 a.m.-11:45 a.m

Concurrent

Spouses Educational

Sessions ...................... 10:15 a.m . -11:45 a.m

DLCATlOrtAL SESSION CAPSULE

-_UNIPAC

Lunchenn and General Session ....

Spouses Luncheon ................

E)PO87-TheProuceSho-

Reception .................

12:00 noon-

12:30 p.m.-

1:30 p.m.-

5:30 pi.n-

1:30 p.m

2:00 p rr

5:00 p.m

7:00 pm

Mond y February

16,.t0:15 am.. 1:45 oam.Reitain

Family Communication

Distribution: Teamwork Counts

Merger Mani Effects on the Produce Indust

oo Finding Your Way in the Software Maze

Read any Good Labels Lately?

morkering Merchandising & Agncheinicols:

Managing Situations in the Apple Indus.,ry

VW16a°eJr fr0ler: Ihe Viral Link DDli -,

Breaking Foodsemce Soles Bomers -P"-3-

New Products and Beyond

TUESDAY. FEBRUARY 17

Continental Breakfast .............. 7:30 aim.-8:00 a.m

73 am -500p

Regiron-------------------7:30 am-5:00 p.m

Concurrent Educational Sessions

ROUND

2 ...................... 8:15

a.m. -9:45 am. Spouse Program Tours .............. 9:00a.m. -2:00 pin.

Concurrent Educational Sessions

ROUND 3 ....................

10:00a.m.-11:30 a.m.

Luncheon and General Session .... 12:00 noon -1:30 p.m

D(PO 87-The Produce Show 130 pin.-500 pm

WEDNESDAY. FEBRUARY

18 .

Tuesday. Febrory 17. 8:1 am. 9:45 am.

O f -l. 'e,'nd5ur.va1

nrermodol: A Transportation Nerworl

X-d Pnodue

Foos ;e g4 _ Where Do We Go From

foc&Pffxi~iuce. The Food Revolution Ahead

Wh it's N ewin evOo i

W*e-

Registration .......................

8:00 a.m -1:00 pm

Continental Breakfast .............. 8 15 a.m -9:00 o.m Closing General Session ........... 9:00 a.m. • 10:30 a.m

Concurrent Educoainol Sessions

ROUND 4 .................. 1045 am -1215 p.mGolf

Tournomenr .......................

11:30 am

Retail Tour ................................

12:30 p.m.

A Produce Success Story: The Independent Retailer

irrvrigronon Reform: The Chonges Ahead.

Tuesday. Febnary 17. 10:00 a. .-11:45 am.

Crisis Manageent: Taking Control

Saving Money Under '86 Tax Reform

Sppfs and Reoilers: Keep Talking

Coping with the Insurance Liability Crsis

Tennis Tournament ..........................

Closing Parry ..................

Separate Registration Fee Required

1:00 pm

7:00 p.m. -10:30 p.m

Fresh Profit Trends in Resraurants

Potatoes: Car-A Good Year Bnng on a Berre One?

The Dynamic i'omaro Industry-Changes

ore Coming rProgromnfng Yourself for Success $ We , February 18, 10:45 a.m. -12:15 p.m. , oo~s f rTw~py

Dier Craze Cutting Calones and Increasing Profits

The kperrnier of the Future

Gemng into the Business of Floral

SATURDAY, FEBRUARY 14, 1987 SUNDAY. FEBRUARY 15.1 987

1 00-1 30 p m

Opening Welcorne

1

45 3 5 p fit

S,-sion I

TRADE W1tI CIIINA

The Peoples Retpurblic of China is potentially

one o lthe largest markets for U S produce

Sleps to open irarkels arid to join the General

Agreement on Tarifls and Trade could increase

U S exports liow much opportunity does

China otter? What problems and barriers exist

now? Wilt Ctina actually open its doors to reased imports of American fruits and vegetables

FREE TRADE WITH MEXICO

With Mexico shipping 80 times more produce

tothe United Slates than it receives. any free trade negotiations hetween these two neighboring cctritries will have a tremendous irrpact on tie U S produce industry This session will focus on the implications a free trade agreement with Mexico wilt have on a se gemens o ith fom wlhe oersalosession segmentsof theindustry fror Ire growers to tire retailers What will be the major issues affecting the produce industry should free trade negotiations begin? Is a free trade agreement even feasible between the U S arid

Mexico?

COUNIERIRADE AND BARTER

The 1985 Farm Bill directs lire t.1S [lepartriert

of Agricrl5ue to carry out pilot PrOleCts on barter andrc:ouirlertrade transaclions Some argue about how advantageous and useful these financin lechiiges are for the produce iridusnay tiow successful are these transacions and what kind of risk is involved 7

Should

produce exporters pursue these alternative types of trading?

M.FETING U.S. QUARANTINE REQUIREMENTS

What can you do if the U S Department of

Agriculture prohibits entry of a particular

produce item because of foreign pests orquotesdbs_dbs47.pdfusesText_47

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