[PDF] advertising esl lesson plan

What is this lesson plan about advertising?

This lesson plan for teachers of teenagers and adults at pre-intermediate level and above explores the theme of advertising. Students will discuss advertising and produce a storyboard. In this lesson students produce a storyboard for an advertisement. It's suitable for pre-intermediate level and above.

What do you learn in a marketing lesson?

In this lesson, students learn useful words and phrases for talking about advertising methods and promotional strategies. This comprehensive course plan covers the full range of language needs – listening, role play, vocabulary development. Is the customer king? You’re fired!

What is a creative ad worksheet?

The worksheet consists of three activities and three sets of creative ads to practise. BTW there’s no Teacher’s version for this worksheet. Finally, students work in pairs or groups, examine and focus on describing ads given by the teacher. When expressing their views on particular ads, students should consider the following points:

What is included in a lesson plan?

In the final stage of the lesson, students are given the opportunity to produce their own storyboard to advertise a product. Extension tasks are also suggested. Lesson plan: guide for teacher on procedure. Worksheets: exercises and answers, also an example storyboard which can be printed out and used in class.