KQED PDF In this lesson students analyze

ESL Right Now

Task 1 – Advertisement – What are the following pictures advertising? Look at the three advertisements below Advertising Lesson Plan – Teacher's Notes.

LESSON PLAN The Influence of Advertising Recognize how and

1-3 What Techniques Are Used in Ads You Like and Dislike? • Discuss advertising techniques and appeals used in the print advertisements taped up around the.

TeachingEnglish Lesson plans

Lesson Plan – Talking about advertising. This lesson was created for Intermediate level students but could be adapted for other levels. It is.

The Price of Happiness: On Advertising Image

https://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Price_of_Happiness.pdf

MediaSmarts

Advertising All Around Us ? Lesson Plan ? Grades 5 – 6. Key Concept 1: Media Construct Reality. Differentiate between a print ad and a photograph

KQED

In this lesson students analyze the tone

Marketing strategies

Marketing strategies. Lesson code: 1374-HG8B-PVR. Intermediate (B1-B2). 1 Offline vs. online marketing. Study the following methods of marketing and

Youve Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

About the Author: MediaSmarts. LESSON PLAN. Overview. To familiarize students with the marketing techniques used in television and magazine snack food ads.

Essential English Task 2 Advertising PowerPoint

Were the prior images advertisements? If so what are they trying to sell? Selling ideas

Marketing: Under the Influence

activities in. Lesson 12 can help students start thinking about influences on food choice including food marketing. Page 2. Lesson 11: Marketing: Under the

A project of

Lesson Plan: Anatomy of a

Political Ad

By Rachel Roberson

Lesson opener: Do You Like Ike?

Play the ͞Ike for President" ad featured on The

Lowdown post: ͞Ten of the Most Successful

Presidential Campaign Commercials Ever Made".

Discussion/Quick-Write prompt:

What did this ad tell you about Dwight D.

Eisenhower (͞Ike") the candidate? What questions would you still have?

Objectives

Lesson objectives

Students will analyze and evaluate the use of tone, language, images, sound and emotion in various famous political TV ads. Students will reflect on the power and limitations of positive and negative political ads to influence public opinion.

Relevance

Relevance: In this presidential election season, the American public is being inundated with political

ads. Being able to analyze the imagery and tone of political ads is key to helping students learn to make

informed decisions about the political process.

Lesson Structure

In this lesson, students analyze the tone, language, and use of images and sound in a collection of

historic presidential campaign ads. Political ads can be divided into two main categories: ͞fear" and

͞cheer."

Fear ads, also known as attack ads, attack the policies and/or character of a political opponent and present a negative view at what could happen if that opponent is elected.

Fear ads featured in the Lowdown post include͗ ͞Daisy Girl," ͞McGoǀern Defense," ͞Laughter,"

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[PDF] KQED In this lesson students analyze