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TeachingEnglish Lesson plans

Lesson plans www.teachingenglish.org.uk. © BBC



LESSON PLAN The Influence of Advertising Recognize how and

Discuss what students like and dislike about the ads they've collected or watched. 1-2 Examples of Fraudulent or Misleading Advertisements. • Ask students to 



CREATIVE TEACHING IDEAS - Advertising Assignment

Published with permission Gwen Davidson



buy-me-lesson-plan.pdf

As a research task your students could further explore other commonly used advertising techniques. • Having discussed and watched some advertising strategies



Youve Gotta Have a Gimmick!: A Lesson in Junk Food Advertising Youve Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

Lesson in Junk Food Advertising ○ Lesson Plan ○ Grades 5-7. The Lesson. Guided Discussion. Begin by asking your students: What is advertising? Why do ...



Wharton Global Youth

☰ OVERVIEW: In the overview lesson on promotions we looked at the various elements that form the promotional mix of a marketing plan. In 



A Suggested Lesson Plan on Translation of Advertising through the

Thus it also shares a common feature with language teaching studies. The materials used in this lesson plan were commercials



Whats the Pitch? Historical Advertising Quest Georgia Historical Whats the Pitch? Historical Advertising Quest Georgia Historical

Historical Advertising Quest. Georgia Historical Society Lesson Plan. Program Description. This interactive program focuses on analyzing vintage advertisements 



KQED

In this lesson students analyze the tone



Sex in Advertising

Sex in Advertising ○ Lesson Plan ○ Grades 11 – 12. •. Dolce & Gabbana. •. Comparison Ads. The Lesson. 1. Place the first overhead Sex



TeachingEnglish Lesson plans

Lesson Plan – Talking about advertising. This lesson was created for Intermediate level students but could be adapted for other levels. It is.



Dear Teacher

Lesson plans and student worksheets engaging classroom poster. Links to bonus online materials! Give students the tools they need to understand advertising 



LESSON PLAN The Influence of Advertising Recognize how and

1-3 What Techniques Are Used in Ads You Like and Dislike? • Discuss advertising techniques and appeals used in the print advertisements taped up around the.



CREATIVE TEACHING IDEAS - Advertising Assignment

Published with permission Gwen Davidson



Wharton Global Youth

? OVERVIEW: In the overview lesson on promotions we looked at the various elements that form the promotional mix of a marketing plan. In 



The Price of Happiness: On Advertising Image

https://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Price_of_Happiness.pdf



KQED

In this lesson students analyze the tone



MediaSmarts

Marie Buisson Toronto



Kids Alcohol and Advertising: Interpreting Media Messages

In this lesson students investigate the importance of branding and messaging



NFIBs Young Entrepreneur Foundation Marketing Lesson Plan

Marketing Lesson Plan. Objective: • To learn the life skills of communication and persuasion. • To learn what marketing/advertising is.

A project of

Lesson Plan: Anatomy of a

Political Ad

By Rachel Roberson

Lesson opener: Do You Like Ike?

Play the ͞Ike for President" ad featured on The

Lowdown post: ͞Ten of the Most Successful

Presidential Campaign Commercials Ever Made".

Discussion/Quick-Write prompt:

What did this ad tell you about Dwight D.

Eisenhower (͞Ike") the candidate? What questions would you still have?

Objectives

Lesson objectives

Students will analyze and evaluate the use of tone, language, images, sound and emotion in various famous political TV ads. Students will reflect on the power and limitations of positive and negative political ads to influence public opinion.

Relevance

Relevance: In this presidential election season, the American public is being inundated with political

ads. Being able to analyze the imagery and tone of political ads is key to helping students learn to make

informed decisions about the political process.

Lesson Structure

In this lesson, students analyze the tone, language, and use of images and sound in a collection of

historic presidential campaign ads. Political ads can be divided into two main categories: ͞fear" and

͞cheer."

Fear ads, also known as attack ads, attack the policies and/or character of a political opponent and present a negative view at what could happen if that opponent is elected.

Fear ads featured in the Lowdown post include͗ ͞Daisy Girl," ͞McGoǀern Defense," ͞Laughter,"

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