[PDF] Marketing Data Set: Follow-Up to Purchases of a Consumer Panel

What Is A Consumer Panel?

A consumer panel is a method of gathering ongoing data from shoppers in order to gain insight into their attitudes, behavior, and purchasing habits. Consumer panels consist of a wide range of households across all demographic groups. The data uncovered through consumer panels helps brands better understand shopper behavior and how it drives product...

How Is Consumer Panel Data collected?

Consumer panel data is collected through surveysand receipts of shoppers who have agreed to participate. Surveys are used to reveal attitudinal data: how consumers are thinking and feeling about their shopping needs and experiences. Receipts shed light on longitudinal data, which examines how consumer spending and purchasing behavior changes over a...

What Does A Consumer Panel Reveal in Market Research?

A consumer research panel’s distinct advantage over other types of market research is that it can answer a range of questions about key consumer habits in great detail. 1. Who:Consumer panels are used to understand the behavior of a specific population of people, so the data is drawn from a representative sample of consumers being studied in order ...

Why Are Consumer Panels Important?

With the in-depth insights consumer panels provide, brands are able to identify how consumer behavior is changing in real time and the impact those shifts are having on product sales. For instance, panels can clarify whether a decrease in sales is due to fewer households buying the brand or to existing buyers purchasing less than they did previousl...

Managed Consumer Panels Provide Trustworthy Results

Though there are different types of consumer panels, two of the most common are managed panels and convenience panels. A convenience panel allows consumers to opt in and out of the data-gathering process at will. This means demographics and other details are only available if a consumer voluntarily gives them, which creates gaps not only in trackin...

Consumer Panel Data vs Pos (Point of Sale) Data

POS (Point of Sale) data is essentially about measuring sales. POS data is collected directly from retailers through store scanners. By recording the sale of every unit scanned from every shopping trip, POS data captures and tracks information including the number of sales at each retailer, average pricing preferences, and the best-selling products...

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What makes the consumer panel data unique?

The size, scope, breadth, and longitudinal timeframe of these data make them unique. They cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States. The Consumer Panel Data include longitudinal data beginning in 2004 with annual updates.

How do consumer research panels document shopper attitudes?

Consumer research panels document shopper attitudes by studying the same group of participants on an ongoing basis. By continuously monitoring shoppers, brands gain a greater awareness of where behavioral trends are headed and can better adapt their marketing and promotional approach as a result.

Where does a shopping panel collect data?

Where: Panels collect shopping and purchasing data from all retail outlets, including ecommerce and online channels, specialty stores, as well as new forms of product distribution such as Click & Collect.

What is a consumer research panel?

A consumer research panel’s distinct advantage over other types of market research is that it can answer a range of questions about key consumer habits in great detail.

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