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Chemicals trends 2020:

Winning strategies for an era

of sustainable value chains www.pwc.com/chemicals-trends-2020

23rd Annual Global CEO Survey

Trend report

Chemicals trends 2020

In the chemicals sector, value chains are being

2

A focus on sustainability and new technologies

2 3 3

Question

Exhibit 1

Partner integration across chemicals value chains

58%
45%
42%
36%
35%
29%
44

Substantial opportunities

will emerge as a result of the development of new alternative materials and engagement in the circular economy. 5 5 6

How does a company

succeed in uncertainty? 6 77

Many chemicals company CEOs

understand the challenges facing their industry, but may not be fully prepared to make the changes needed to adapt to this in their ability to allocate their resources strategically in general, only a few attribute agility to their ability to capture emerging opportunities (see Exhibit 2).

Yet to

succeed in a time of uncertainty and rapid change, it"s essential to stay agile — to adjust portfolios, extend value chains upstream and/or downstream, capture growth opportunities.

Exhibit 2

Question

25%
22%
18% 11% 9% 7% 7% 8

Transform supply chains

Too many companies still are managing their business with a strong lens on operations, driven by utilisation, output and quality, when the investment climate is changing all around them. As a result of the COVID-19 global health emergency, supply chain resilience and agility will become an even higher priority. The outbreak is disrupting transportation and production, and it reveals the vulnerability of complex global supply chains. Chemicals companies will need to rethink their global integrated supply chains and develop more agile and regional ecosystem-oriented value chains driven by two major considerations. First, they"ll need to reevaluate complex global supply chains not only and consider relocating at least part of value creation to the Western hemisphere (especially in critical supplies like active pharmaceutical ingredients, or APIs). And second, in line with the structural changes of the industry and its customer needs, the future will require fewer asset-backed investments and more new products and services geared towards digital-enabled value chains. growth of the circular economy, since downstream and customer industries that embrace such strategies in the EU are expected to increase by 26% the demand for basic chemicals and intermediates. 4

However, the question not yet answered

for many companies is how to create value from those opportunities in an ecosystem that is likely to change fundamentally. Chemicals companies need to become much more customer- and application-centric, and collaborate with other parties to develop and deliver innovative products and solutions that address customer and consumer needs. Most chemicals companies face the challenge of getting a return on digital and sustainability initiatives — since material or process alternatives are often more costly to develop and produce. Doing so will require the industry develop new products, services and solutions.

Capture value from sustainability

8 99
Future sustainability solutions will be enabled by digitisation and new technologies, but here the chemicals sector has not kept pace improve the bottom line, rather than taking a more holistic approach that better prepares the industry for the future, according to PwC

Strategy&"s

2019 Digital Operations study for chemicals.

Become a purpose-led organisation

Finally, chemicals companies need to look beyond their current capabilities they don"t possess, and thus become part of shaping their purpose and take a longer-term view. This becomes even more critical in today"s uncertain business environment. them win in the market, rather than chasing the market growth that all their competitors are seeing as well. And that requires adjusting strategy, they"ll need to look at the ten-year horizon — while at the same time staying nimble enough to take shorter strategic sprints.

These steps will enable sustained organic growth.

Most chemicals companies

face the challenge of getting a return on digital and sustainability initiatives - since material or process alternatives are often more costly to develop and produce.

101010

1. Make clear and distinct choicesA call to action

1111

2. Prepare to scale up across a range of

industries and types of customers

Scaling up will require a data-driven micro-

segment business model, which is unfamiliar to most chemicals companies that are used to big volumes and large customers. 1212

3. Cut costs with growth in mind

creating a more sustainable cost base, reinvesting in a impact 1313
such 13 1414

When it comes to chemical processing, embracing

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5. See sustainability as a growth opportunity

1515
The upskilling programme to prepare your workforce for the future

Exhibit 3

challenge in the chemicals sectorQuestion 18% 16% 13% 11% 11% 1616

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[YHKP[PVUHSLK\JH[PVUHSLU]PYVUTLU[ approach that brings together units across the 6 7 17

Conclusion

We know that many CEOs see the challenges ahead,

and are asking themselves how best to confront them.

In summary, they should:

17

End notes

1.

Westervelt, R., 2019-20. 2020 Vision,

Chemical Week, 30 Dec. 2019/6 Jan.

2020,
https://view.imirus.com/396/ document/13287/page/20 2.

Noack, R., 2020. New bans in China

are the latest step in a global ‘war on plastic," Washington Post, 21 Jan. 2020, https://www.washingtonpost.com/ world/2020/01/21/new-bans-china-are-quotesdbs_dbs14.pdfusesText_20