Brand management udemy

To manage brands effectively, there needs to be a consensus about the nature of the brand in question.
As brands are intangible assets, a framework will be presented to characterize the quality of a brand.
One of the problems is that an inconsistent approach to supporting the brand may result, so a framework to manage this will be discussed.

The course is led by International Thought Leader on Brand Strategy Prof.
Leslie de Chernatony, best seller author and professor in leading Universities.
This course starts with the foundations of brand management.
It will open by considering some of the issues involved in nurturing brands.

As a platform made to connect instructors and learners around the world, Udemy has always been about bringing people together.
With our new brand, we're taking it a step further.
From the way we speak to the way we look, it all goes back to our mission to create new possibilities by opening knowledge to all, from all.