Consumer behaviour topics

  • What is the topic of consumer behavior?

    Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. (L.G.
    Schiffman, L.L.
    Kanuk, 2005)..

Managing Standards:
  • Internal and External Influences of the Consumer.
  • Celebrity Endorsements and Influence Intentions.
  • Social Status and its effect on Consumer Behaviour.
  • brand-conscious Consumer Choices.
  • Consumer Perception of Price.
  • Consumer Perception of Quality.
  • Impulsive Purchase Patterns.

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