Consumer behaviour trends in online shopping

Most of the important factors that influence online purchasing behavior are attitude, motivation, trust, risk, demographics, website, etc. “Internet Adoption” is widely used as a basic framework for studying “online buying adoption”.

Changing Online Consumer Behavior: Key Trends

Online Shopping is Expected. In today's online marketplace, the ability to shop online is no longer a welcome bonus: it's considered by target customers to be a given.
Free Shipping is Important.
Mobile is Dominant.
Reviews are Dealmakers – or breakers.
Digital Natives.

In this article, we'll fill you in on some of the most current trends, and importantly, how your brand can take advantage.

Consumers want value.
Consumers prefer brands they can trust.
Consumer still use word of mouth.
Consumers browse on social media.
Young consumers love TikTok.
Consumers go online to go offline.

Are consumers doing more research on purchases while shopping?

Globally, 32% of consumers in surveyed markets are doing more research on purchases while shopping.
If you thought true, you are correct.
So this tells us that it’s really more important to meet shoppers where they actually are at in the process.

Are consumers making a shift to digital shopping?

A survey of US consumers by McKinsey & Company gives a more detailed breakdown of the shift to digital shopping channels and the kinds of purchases consumers are making.
The survey found a 15-30% overall growth in consumers who made purchases online across a broad range of product categories.

What behaviors make the consumer journey what it is right now?

Join our Google analysts as they discuss three key behaviors making the consumer journey what it is right now.
For example, about a third of consumers globally in surveyed markets are spending more time making decisions, considering more brands, and considering more stores and retailers.

What percentage of consumers want to continue a new shopping behavior?

Seventy-five Seventy- ve percent percent of of consumers most intend to continue it consumers have tried a new shopping behavior, and beyond the have crisis. tried a new shopping behavior, and most intend to continue it beyond the crisis.

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