Consumption behaviour ppt

Perception is representative of how a consumer processes and interprets information

You could describe perception as the way that consumers see the world around them — the world that includes your products and ser- vices

Perceptions are unique and determine purchasing behavior in every consumer differently

Consumer Behaviour Consumer Behavior is the study of when, why, how and where people do or do not buy a product

It basically depends on the psychology of the consumer

It attempts to understand the buyer decision making process both individually & in groups