What are the elements of online consumer behavior?
They can divide into five sectors namely demographic, socio-economic, technology and public policy; culture; sub- culture; reference groups; and marketing.
Internal factors are the personal traits or behaviors which include attitudes, learning, perception, motivation, self image..
What are the factors of online consumer behavior?
In this research, we found that there are 7 factors that affect online consumer buying behavior.
These factors are Social Factor, Economic Factor, Customer Satisfaction, Availability of Products, Perceived Risk, Perceived Usefulness and Website Quality..
What are the factors that affect online consumer behaviour?
Perceived usefulness, perceived risk, attitude, perceived ease of use, trust, social influence, subjective norms, perceived enjoyment, security, perceived behavioral control, web design quality, privacy and security concerns, demographic factors (e.g., age, gender, occupation, education, and income), perceived value, .
What is online consumer behavior?
Online consumer behavior is the process of how consumers make decisions to purchase products in ecommerce..
The Different Types of Online Shoppers
Window Shoppers.Impulse Buyers.Early Adopters.Information-Gatherers.Need-Based Shoppers.Discount Seekers.Loyal Customers.- Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online.
What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on.
