Consumer behavior examples in real life

Example: The customer searches “women's winter coats” on Google to see what options are out there.
When she sees someone with a cute coat, she asks them where they bought it and what they think of that brand.

Dec 11, 2022As a consumer, you may experience marketing transactions every day. For example, you might
Duration: 4:39
Posted: Dec 11, 2022

What are examples of consumer behavior?

This includes factors such as motivation, needs and perceptions

The following are common examples of consumer behavior

Purchasing things to signal that you are a good person

Purchasing things that signal social status

Fulfilling all or most human needs by buying things

The drive to explore and try new things

×Real-life examples of consumer behavior include:

The ways that different audience segments prefer to get service from the businesses they purchase from.
The change in eating habits which drastically increased the demand for gluten-free products.
Routine shopping, where the shopper buys without having to do much research, there is low involvement, and usually at low cost.
Limited decision making, where the buyer occasionally purchases the product after somebody recommended it.
Extensive decision making, where people spend much longer deciding when they are considering an expensive product.
Impulse buying, where the customer had not planned to buy.