Consumer behaviour as a dynamic process

  • What is consumer Behaviour in the dynamic world?

    According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science..

  • What is dynamics in consumer Behaviour?

    The forces which determine consumer reactions or responses to their economic, social and cultural environment denotes consumer dynamics.
    In this unit we saw that expression of the inner feelings of people get reflected in their behaviour to other people, products and services..

  • What is the meaning of consumer dynamics?

    Consumer dynamics are the forces that influence consumers' reactions or responses to their economic, social, and cultural environments..

  • Consumer dynamics are the forces that influence consumers' reactions or responses to their economic, social, and cultural environments.

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