Consumer behaviour as a subject

What is the subject matter of consumer behavior?
Consumer behavior is how people feel and think when they are deciding whether to buy a product.
In the study of consumer behavior, researchers might examine what people buy, when and how often they buy it, where they usually buy it, why they buy it and more..
Why is consumer behavior a field of study?
A study of consumer behavior enables marketers to understand what motivates consumers to make purchases.
Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase..

Consumer behavior is the study of customers' buying choices and the motivation behind those decisions. Marketers can determine consumers' preferences and buying patterns by examining consumer buying behavior. Cultural, social, personal, and psychological factors could influence consumer buying behavior.

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Consumer behaviour as a subject

What is the subject matter of consumer behavior?

Why is consumer behavior a field of study?