Consumer Behaviour authors
A consumer behavior analysis helps you identify how your customers decide on a product or a service.
To study their behavior, you need a mix of qualitative and quantitative data from customer surveys, customer interviews, and the information gathered from observation of their behavior in-store and online..
How can you study consumer Behaviour?
Use qualitative and quantitative methods like focus groups, surveys and customer behaviour data.
Analyse the data to look for trends and patterns.
This will help you understand what your customers want and need from your business.
Use the information to improve your marketing strategy..
Is a famous author of books on consumer behavior?
Thinking, Fast and Slow, by Daniel Kahneman
Written by Daniel Kahneman, a psychologist who won the Nobel prize in economic science, and his long time collaborator Almost Tversky, Thinking, Fast and Slow delineates between two systems of thinking.Oct 29, 2019.
Reference books for consumer behaviour
7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss.
The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs..
Reference books for consumer behaviour
Consumer Behaviour: Insights from Indian Market : Majumdar, Ramanuj: Amazon.in: Books..
What is the best way to determine consumer behavior?
A consumer behavior analysis helps you identify how your customers decide on a product or a service.
To study their behavior, you need a mix of qualitative and quantitative data from customer surveys, customer interviews, and the information gathered from observation of their behavior in-store and online..
