Advertising statements must be in Thai; must be easily seen, heard, or read; and must not be misleading.
If the advertisement is in a foreign language, the Thai translation must also be made available.
The notification additionally sets detailed requirements for different types of advertisement media..
The OCPB is a government agency attached to the Office of the Prime Minister.
Its main duties are to protect consumers in Thailand with respect to product advertising, product labeling, and contracts, and to handle consumer complaints..
The Consumer Protection Act in Thailand offers protection to consumer rights as follows
The right to receive accurate and adequate information about the goods and services: This includes the information regarding the quality of products that may be available through advertising messages or labels
The UNGCP 2015 calls for special focus on the needs of disadvantaged and vulnerable consumers
As is the case in most countries, consumer protection law in Thailand did not make special provisions to meet the needs of disadvantaged and vulnerable consumers
One exception lies in the efforts to protect children and the aged
As noted in section 2, the Consumer Council of Thailand is established by statute, and is comprised of consumer organizations
The Act requires the Consumer Council to support and assist member organizations to mediate or settle disputes relating to the infringement of consumer rights, prior to and during court proceedings
Arshad
Producer of seafood-based food products
Overview of the status of women in Thailand
