Customer relationship management notes

  • Customer Relationship Management (CRM) is a technology that companies use to manage their interactions with their current and potential customers.
    It helps organizations to build customer relationships and streamline processes so that they can increase their sales, Improves their customer services and increase profit.
  • The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.
    The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling.

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