Customer relationship management (crm) quizlet

  • What does customer relationship management focus on quizlet?

    Customer relationship management.
    Focuses on using information about the customer to create marketing strategies that develop and sustain desirable customer relationships.
    Achieving the full profit potential of each customer relationship should be the fundamental goal of every marketing strategy..

  • What is the purpose of CRM quizlet?

    The goal of CRM is to develop a base of loyal customers who patronize the retailer frequently.
    The objective of the customer relationship management process is to develop customer loyalty and repeat-purchase behavior among a retailer's best customers..

  • Which of the following describes customer relationship management CRM quizlet?

    Which of the following best describes customer relationship management (CRM)? correct Answer: Customer relationship management (CRM) covers the strategies, processes, and information systems an organization uses to build and maintain relationships with its current and prospective customers..

(CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

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