A study on customer relationship management at big bazaar

What is market research in customer relationship management?
The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers.
It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service..
What is the strategy of big bazaar?
Competitive pricing strategy: This strategy means that Big Bazaar wants to provide customers with high value for their money in comparison to other retail chains.
It uses an everyday low-value pricing strategy which means customers can always get affordable products without waiting for only year-end sale offers..
The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers.
It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.

Customer relationship management is focusing on creating and maintaining relationships with customers. This study evaluates the customer relationship management

Bigbazaar CRM Strategy

Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering a huge array of goods of good quality for all at affordable prices. Big Bazaar with over 50 outlets in different parts of India is present in both the metro cities as well as in the small towns. Big Bazaar has no doubt made a big name in the retail industry of India, moreover shop.

How to Create A CRM Strategy

Creating CRM strategy isn’t easy, but here’s a four step approach to guide your efforts.
First, there must first be a compelling business need for change that is recognized throughout the organization.
More often than not, the business need is either expressed in pain or opportunity.
Second, there should be a clear CRM vision which directly address.

What are the advantages of Big Bazaar outlet?

Every Big Bazaar outlet have motivated and trained sales force. 4.
Large variety of products are available ranging from clothes, food items , electronic goods etc. 5.
Staff are provided constant training for various pecularities of customer behaviour. 6.
Some of them offer discount sales and also send greetings to its loyal customers. 7.

What is CRM in retail marketing (Big Bazaar)?

CRM In Retail Marketing ( Big Bazaar) Customer relationship activities have the most impact on customer retention.
Every customer service encounter has the potential to gain repeat business or have the opposite effect.

What is Customer Relationship Management?

Customer relationship management describes a company-wide business strategy including:

customer- interface departments as well as other departments

Measuring and valuing customer relationships is critical to implementing this strategy.

What is the loyalty program in Big Bazaar?

Loyalty Program in Big Bazaar According to Kishore Biyani, the big brain behind Big Bazaar, price, quality or services are the only way to retain customers in retail.
The repeat customers spend more than the average customers and need to be encouraged to come back.

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