Customer relationship management artigo cientifico

Customer Relationship Management (CRM) is a process focused on using customers' information to create, develop and maintain long-term, profitable relationships

How does Customer Relationship Management Impact entrepreneurial marketing?

Customer relationship management and its impact on entrepreneurial marketing:

a literature review Entrepreneurship is one of the business forces with the greatest power to transform today’s society
due to its ability to discover and take advantage of new opportunities to satisfy customer new and changing needs and expectations

What is a good book on Customer Relationship Management?

Customer Relationship Management.
Concepts and Tools.
Elsevier Butterworth-Heinemann.
Callahan, J.
L. (2010).
Constructing a manuscript:

Distinguishing integrative literature reviews and con- ceptual and theory articles

Human Resource Development Review, 9(3), 300–304.
Canabal, A., & White, G.
O., III. (2008).
Entry mode research:Past and future.

What is Customer Relation Ship Management (CRM)?

Customer relation- ship management (CRM) has proved to be both a highly influential business man- agement strategy and a powerful business management technology solution, with a particularly relevant impact in the area of entrepreneurship.

Which CRM elements influence decision-making in Entrepreneurial Marketing?

The third conclusion of the study, in relation to the CRM elements with the greatest impact on decision making in entrepreneurial marketing, is that the most decisive CRM elements are loyalty programs, customer lifetime value, and direct marketing.

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