[PDF] 1 COMMUNICATION - INTRODUCTION MEANING & DEFINITION

216752 English Communcation BHMAECC-II

Uttarakhand Open University 1

UNIT: 1

COMMUNICATION - INTRODUCTION,

MEANING & DEFINITION

Structure

1.1 Introduction

1.2 Objectives

1.3 Communication: Meaning and Concept

1.4 Historical Background of Communication

1.5 Definitions of Communication

1.6 Models of Communication

1.6.1 Shannon's Model of the Communication Process

1.6.2 Intermediary Models of the Communication Process

1.7 The Communication Process

1.8 Functions of Communication

1.9 Importance of Communication

1.10 Types of Communication

1.10 Summary

1.11 Glossary

1.12 Answers to Check your Progress

1.13 Bibliography

1.14 Suggested Readings

1.15 Terminal Questions

1.1 INTRODUCTION

"communicate" is derived from the word "common" - to share, exchange, send along, transmit, talk, gesture, write, put in use, relate. So an investigation of this subject might begin with the question: What do all studies of communication have in common? What are the shared concepts that make the study of "communication" different from the study of subjects such as "thought" or "literature" or "life?" When someone says, "This is a communication problem," what does that mean?

1.2 Objectives

After reading this unit, you will be able to:

Understand the meaning and concept of Communication

Understand the Process of Communication

English Communcation BHMAECC-II

Uttarakhand Open University 2

Understand the importance of Communication

Understand the functions of Communication

1.2 COMMUNICATION: MEANING AND CONCEPT

Communication establishes relationships and makes organizing possible. Every message has a purpose or objective. The sender intends -- whether consciously or unconsciously -- to accomplish something by communicating. In organizational contexts, messages typically have a definite objective: to motivate, to inform, to teach, to persuade, to entertain, or to inspire. This definite purpose is, in fact, one of the principal differences between casual conversation and managerial communication. Effective communication in the organization centers on well-defined objectives that support the organization's goals and mission. Supervisors strive to achieve understanding among parties to their communications.Organizational communication establishes a pattern of formal communication channels to carry information vertically and horizontally. (The organization chart displays these channels.)

To ensure efficient and effective

accomplishment of objectives, information is exchanged. Information is passed upward from employees to supervisors and laterally to adjacent departments. Instructions relating to the performance of the department and policies for conducting business are conveyed downward from supervisors to employees. The organization carries information from within the department back up to top management. Management furnishes information about how things are going, notifies the supervisor of what the problems are, and provides requests for clarification and help. Supervisors, in turn, keep their employees informed and render assistance. Supervisors continually facilitate the process of gaining necessary clarification and problem solving; both up and down the organization. Also, supervisors communicate with sources outside the organization, such as vendors and customers. Communication is the process by which a message or information is exchanged from a sender to a receiver. For example a production manager (sender) may send a message to a sales manager (receiver) asking for sales forecasts for the next 6 months so they can plan production levels. The sales manager would then reply (feedback) to the production manager with the appropriate figures. This is an example of internal communication, i.e. when communications occur between employees of a business. Communication therefore links together all the different activities involved in a business and ensures all employees are working towards the same goal and know exactly what they should be doing and English Communcation BHMAECC-II

Uttarakhand Open University 3

by when. Effective communication is therefore fundamental to the success of a business. A business will of course need to communicate with people or organisations outside of the business. This is known as external communication. For example a marketing manager will need to tell customers of a new special pricing offers or the finance director may need to ask banks for a loan.

Receivers of Messages

Internal External

Workers

Directors

Managers

Customers

Local community

Suppliers

Shareholders

Government

English Communcation BHMAECC-II

Uttarakhand Open University 1

UNIT: 1

COMMUNICATION - INTRODUCTION,

MEANING & DEFINITION

Structure

1.1 Introduction

1.2 Objectives

1.3 Communication: Meaning and Concept

1.4 Historical Background of Communication

1.5 Definitions of Communication

1.6 Models of Communication

1.6.1 Shannon's Model of the Communication Process

1.6.2 Intermediary Models of the Communication Process

1.7 The Communication Process

1.8 Functions of Communication

1.9 Importance of Communication

1.10 Types of Communication

1.10 Summary

1.11 Glossary

1.12 Answers to Check your Progress

1.13 Bibliography

1.14 Suggested Readings

1.15 Terminal Questions

1.1 INTRODUCTION

"communicate" is derived from the word "common" - to share, exchange, send along, transmit, talk, gesture, write, put in use, relate. So an investigation of this subject might begin with the question: What do all studies of communication have in common? What are the shared concepts that make the study of "communication" different from the study of subjects such as "thought" or "literature" or "life?" When someone says, "This is a communication problem," what does that mean?

1.2 Objectives

After reading this unit, you will be able to:

Understand the meaning and concept of Communication

Understand the Process of Communication

English Communcation BHMAECC-II

Uttarakhand Open University 2

Understand the importance of Communication

Understand the functions of Communication

1.2 COMMUNICATION: MEANING AND CONCEPT

Communication establishes relationships and makes organizing possible. Every message has a purpose or objective. The sender intends -- whether consciously or unconsciously -- to accomplish something by communicating. In organizational contexts, messages typically have a definite objective: to motivate, to inform, to teach, to persuade, to entertain, or to inspire. This definite purpose is, in fact, one of the principal differences between casual conversation and managerial communication. Effective communication in the organization centers on well-defined objectives that support the organization's goals and mission. Supervisors strive to achieve understanding among parties to their communications.Organizational communication establishes a pattern of formal communication channels to carry information vertically and horizontally. (The organization chart displays these channels.)

To ensure efficient and effective

accomplishment of objectives, information is exchanged. Information is passed upward from employees to supervisors and laterally to adjacent departments. Instructions relating to the performance of the department and policies for conducting business are conveyed downward from supervisors to employees. The organization carries information from within the department back up to top management. Management furnishes information about how things are going, notifies the supervisor of what the problems are, and provides requests for clarification and help. Supervisors, in turn, keep their employees informed and render assistance. Supervisors continually facilitate the process of gaining necessary clarification and problem solving; both up and down the organization. Also, supervisors communicate with sources outside the organization, such as vendors and customers. Communication is the process by which a message or information is exchanged from a sender to a receiver. For example a production manager (sender) may send a message to a sales manager (receiver) asking for sales forecasts for the next 6 months so they can plan production levels. The sales manager would then reply (feedback) to the production manager with the appropriate figures. This is an example of internal communication, i.e. when communications occur between employees of a business. Communication therefore links together all the different activities involved in a business and ensures all employees are working towards the same goal and know exactly what they should be doing and English Communcation BHMAECC-II

Uttarakhand Open University 3

by when. Effective communication is therefore fundamental to the success of a business. A business will of course need to communicate with people or organisations outside of the business. This is known as external communication. For example a marketing manager will need to tell customers of a new special pricing offers or the finance director may need to ask banks for a loan.

Receivers of Messages

Internal External

Workers

Directors

Managers

Customers

Local community

Suppliers

Shareholders

Government