[PDF] UNIT-1: Introduction • Theory of Communication • Types and Modes

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BBA-1 / BCOM-1 / BCA-1

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UNIT-1: Introduction

Theory of Communication

Types and Modes of Communication

UNIT-2 : Language of Communication

Verbal and Non-Verbal

Spoken and Written

Barriers and Strategies

Intra-personal, Inter-personal and Group Communication

UNIT-3: Reading and Understanding

Close Reading

Comprehension

Summary Paraphrasing

Analysis and Interpretation

Translation (Hindi/Punjabi to English and vice versa) OR Precis

Writing (INTL Students)

Literary/Knowledge Tests

UNIT-4: Writing Skills

Documenting

Report Writing

Making Notes

Letter Writing

BBA-1 / BCOM-1 / BCA-1

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PRACTICAL LABORATORY

Interactive Practical Lab on Oral Communication

UNIT-1

What is Communication?

Communication styles change from person to person. During the process of communication, a person may invoke several channels or modes or methods to conǀey a message. But, the process of communication doesnt only depend on the source producing or relaying information. It also equally depends on the communication method and the manner in which the receiver understands the message. Let us first understand the method by which we communicate.

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Communication begins at a given point. The first step is the generation of information. The second step is to put this information or data into a medium for transmission towards the intended audience.

Three Simple Definitions

ͻ Communication means sharing of information

ͻ Communication is the giǀing and receiǀing of messages ͻ Communication is the transfer of information from one or more people to one or more other people.

Definition of Communication:

Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium, in a manner that the sender and the receiver understand the message, I.E., develop common understanding of the message. which means to share, impart, participate, exchange, transmit or to make common. It emphasises on sharing common information, ideas and messages. It is not merely issuing orders and instructions. ͞Communication is the transfer of information from a sender to a receiǀer,

Weihrich

͞Communication is the art of developing and attaining understanding between people. It is the process of exchanging information and feelings

BBA-1 / BCOM-1 / BCA-1

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between two or more people and it is essential to effectiǀe management." ͞Communication is the sum of all things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and ͞Communication is the process by which people attempt to share meaning

¾ COMMUNICATIONS PROCESS

Communications is a continuous process which mainly involves three elements viz. sender, message, and receiver. The elements involved in the communication process are:

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1. Sender: The sender or the communicator generates the message and

conveys it to the receiver. He is the source and the one who starts the communication.

2. Message: It is the idea, information, view, fact, feeling, etc. that is

generated by the sender and is then intended to be communicated further.

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3. Encoding: The message generated by the sender is encoded

symbolically such as in the form of words, pictures, gestures, etc. before it is being conveyed.

4. Media: It is the manner in which the encoded message is transmitted.

The message may be transmitted orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail, etc.

The choice of medium is decided by the sender.

5. Noise: It refers to any obstruction that is caused by the sender,

message or receiver during the process of communication. For

BBA-1 / BCOM-1 / BCA-1

1 | P a g e © S B S P r o p r i e t y

UNIT-1: Introduction

Theory of Communication

Types and Modes of Communication

UNIT-2 : Language of Communication

Verbal and Non-Verbal

Spoken and Written

Barriers and Strategies

Intra-personal, Inter-personal and Group Communication

UNIT-3: Reading and Understanding

Close Reading

Comprehension

Summary Paraphrasing

Analysis and Interpretation

Translation (Hindi/Punjabi to English and vice versa) OR Precis

Writing (INTL Students)

Literary/Knowledge Tests

UNIT-4: Writing Skills

Documenting

Report Writing

Making Notes

Letter Writing

BBA-1 / BCOM-1 / BCA-1

2 | P a g e © S B S P r o p r i e t y

PRACTICAL LABORATORY

Interactive Practical Lab on Oral Communication

UNIT-1

What is Communication?

Communication styles change from person to person. During the process of communication, a person may invoke several channels or modes or methods to conǀey a message. But, the process of communication doesnt only depend on the source producing or relaying information. It also equally depends on the communication method and the manner in which the receiver understands the message. Let us first understand the method by which we communicate.

BBA-1 / BCOM-1 / BCA-1

3 | P a g e © S B S P r o p r i e t y

Communication begins at a given point. The first step is the generation of information. The second step is to put this information or data into a medium for transmission towards the intended audience.

Three Simple Definitions

ͻ Communication means sharing of information

ͻ Communication is the giǀing and receiǀing of messages ͻ Communication is the transfer of information from one or more people to one or more other people.

Definition of Communication:

Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium, in a manner that the sender and the receiver understand the message, I.E., develop common understanding of the message. which means to share, impart, participate, exchange, transmit or to make common. It emphasises on sharing common information, ideas and messages. It is not merely issuing orders and instructions. ͞Communication is the transfer of information from a sender to a receiǀer,

Weihrich

͞Communication is the art of developing and attaining understanding between people. It is the process of exchanging information and feelings

BBA-1 / BCOM-1 / BCA-1

4 | P a g e © S B S P r o p r i e t y

between two or more people and it is essential to effectiǀe management." ͞Communication is the sum of all things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and ͞Communication is the process by which people attempt to share meaning

¾ COMMUNICATIONS PROCESS

Communications is a continuous process which mainly involves three elements viz. sender, message, and receiver. The elements involved in the communication process are:

BBA-1 / BCOM-1 / BCA-1

5 | P a g e © S B S P r o p r i e t y

1. Sender: The sender or the communicator generates the message and

conveys it to the receiver. He is the source and the one who starts the communication.

2. Message: It is the idea, information, view, fact, feeling, etc. that is

generated by the sender and is then intended to be communicated further.

BBA-1 / BCOM-1 / BCA-1

6 | P a g e © S B S P r o p r i e t y

3. Encoding: The message generated by the sender is encoded

symbolically such as in the form of words, pictures, gestures, etc. before it is being conveyed.

4. Media: It is the manner in which the encoded message is transmitted.

The message may be transmitted orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail, etc.

The choice of medium is decided by the sender.

5. Noise: It refers to any obstruction that is caused by the sender,

message or receiver during the process of communication. For