Brand management unsw

  • Is brand management a good course?

    Brand management courses equip individuals with the skills and knowledge needed to excel in the field and offer good employment prospects and average salaries ranging from INR 2-20 LPA..

  • What is important in brand management?

    Brand managers work to ensure that both aesthetic and intangible aspects of a brand align.
    This includes packaging, product or service quality, marketing campaigns, and the customers' emotional experience of interacting with your brand..

Brand management operations concentrates on specific issues including the development and positioning of new brands, naming new brands, leveraging existing 

What is a brand and product management course?

The aim of this course is to focus on key brand and product management topics that will help current and future marketing managers in their strategic decision making ability.
The topics have been selected based on the role responsibilities of marketing managers, the latest industry trends and academic research.

What's new with UNSW's 'collective difference' brand?

As we begin the third year of our Collective Difference brand approach and second year of our revamped logo incorporating UNSW’s updated motto ‘Hand, Heart and Mind’, it’s a great time to revisit our brand guidelines and resources to make sure your material is up to date.

Where can I download templates for staff using UNSW's brand?

A range of easy-to-use templates for staff featuring UNSW’s brand are available from the ‘downloads’ section of the UNSW Brand Hub.
The templates include:

  • email signatures
  • Microsoft Word and PowerPoint templates
  • and many more.

    • Who is the author of strategic brand management?

    Routledge. • Jean-Noel Kapferer (2012) The New Strategic Brand Management:

  • Advanced Insights and Strategic Thinking (5th edition)
  • Kogan Page
  • London (ISBN-10:
  • 0749465158; ISBN- 13:
  • 978-0749465155). • Leslie de Chernatony, Malcolm McDonald, & Elaine Wallace (2011), Creating Powerful Brands (4th edition), Butterworth-Heinemann.

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