Consumer behaviour textbook pdf

Consumer psychology books
7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss.
The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs..
What is the definition of a consumer in PDF?
as “a purchaser of goods or services”.
As defined in Blacks.
Law dictionary 'consumer' means, “one who consumes.
Individuals who purchase, use, maintain and dispose of products. and services..
Consumer behaviour is the study of people's motivations and reasons for selecting the products and services that they buy.
It also examines things like people's buying patterns and habits.

Consumer psychology books