Consumer behaviour as a process

  • Factors influencing consumer behaviour with examples

    Systematic process : Consumer behaviour is a systematic process relating to buying decisions of the customers.
    The buying process consists of the following steps : Need identification to buy the product.
    Information search relating to the product..

  • What are the six steps of the consumer behavior process?

    The stages of the consumer buying process

    Need recognition.Information search.Alternative evaluation.Purchase decision.Completing the purchase.Post-purchase evaluation..

1) What is Consumer Behavior Process Process? Consumer Behavior Process is a study of individuals', groups' and organizations' decisions by observing their selections, purchasing, use and rejections of goods, ideas or experiences to fulfill their wants and needs.
This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

What is a process model of consumer behavior?

Process models divide consumer behavior over time into several phases

The total model of Blackwell et al

( 2001) is one of the most common structural models of consumer behavior

As shown in Fig 1

2, the model includes the decision-making process, information behavior and various influencing variables


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