Consumer behaviour as an art

  • What defines consumer art?

    Artworks engaged with the idea that the acquisition or ownership of goods is a reflection of status and self-identity.
    Artists explore or criticize this idea in a variety of ways, usually featuring consumable goods, sites of consumption, the acquisition of goods, or advertising imagery in their work..

  • What is consumer behaviour in art?

    Consumer behavior is the study of the elements that influence individuals' purchasing decisions, including environmental, psychological, and societal factors..

  • Which art aims to affect the buying behavior of people?

    Advertising art aims to affect the buying behavior of people..

Description. Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and 
This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a 

Does art affect consumers' evaluations of products?

Evidently, the mere presence of art endows products with an image of luxury, which in turn improves evaluations of the associated products

These prior studies have definitively documented a theoretically interesting and practically important effect of art on consumers' evaluations of products

Does art increase perceived value of a product?

This finding provides direct, tangible evidence that art in advertising increases the perceived value of a product

Moreover, this effect of art on WTP again was mediated by brand affect, but this mediation was significantly larger for the utilitarian product than for the hedonic product

Why is art important to a brand?

By adding emotional attributes to the brand, art increases both consumer involvement and perceived differentiation and hence reinforces the stability of consumer choices


Categories

Consumer behaviour as a subject
Consumer behaviour as a subject of study
Consumer behaviour as a module
Types of buying consumer behaviour
Consumer behaviour of apple company
Consumer behaviour of starbucks
Consumer behaviour of india
Consumer behaviour of generation y
Consumer behaviour of pepsi
Consumer behaviour of different generations
Offline consumer behaviour
What are the consumers buying behavior
What is online consumer behaviour
Consumer behaviour on amazon
Consumer behaviour one word questions
Opposite consumer
Consumer behaviour external influences
What is the nature of consumer behaviour
Consumer behaviour overview
Consumer behaviour past exam papers