Customer relationship management question paper madras university

The subjects for Customer Relationship Management are listed below: i

Principles of Management ii Corporate Communication iii Organisational Behaviour iv Finance for Managers v Quantitative Techniques for Management vi Accounting for Managers vii Research Methods viii Managerial Economics ix Marketing Management x Relationship Management

The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client

This is one of the most important goals that managers across the world want to achieve

It’s no longer just the matter of gaining a loyal customer who will systematically buy the products