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Cascadia Consulting Group - Seattle

May 3 2017 Solid Waste Inspection Team ... Prime: Cascadia Consulting Group (WBE). • WMBEs. • Alma Villegas Consulting (MBE). • Bridge Latino (form.



Cascadia Consulting Group - Seattle

Diversion High

Contamination Low

Stakeholders Happy

Keeping

in Seattle

Solid Waste Community Advisory Meeting

May 3, 2017

Presentation Outline

Seattle"s commercial diversion rates, policies, and partners

ƒSPU"s Green Business Program

ƒProgram strategies

ƒDiscussion: Selecting strategies to meet objectives: -Increasing the commercial recycling rate -Increasing compliance with various solid waste policies -Increasing service equity

Seattle's Story...

020000400006000080000100000120000140000

1988/89199219962000200420082012

RecyclingOrganicsOther Materials

Organics:

38.3%

Seattle Commercial Sector

2012 Waste Stream Composition

Seattle Commercial Sector Waste Stream Composition Trends: 1988 -2012 ...and the Path Ahead

0%10%20%30%40%50%60%70%80%90%100%

199019952000200520102015

Private Yard

WastePrivate Food

WasteContract F&Y

WasteCardboard&

Paper BanCurbside

OrganicsStyrofoam

BanRecyclable/

Compostable

PackagingBag BanContainer

BanFood Waste

Ban

1989198920052005200920092010201220142015

198919892005200520092011/20122015

Curbside Mixed

RecyclingYard Waste Banned

from DisposalCardboard,Paper,

Cans, Bottles Banned

from GarbageVegetableFood

Waste AddedOrganics (EOW)

Subscription

RequiredMultifamily Organics

Subscription

RequiredFood Waste Ban

Commercial Diversion Policy

Residential Diversion Policy

Overall Citywide Diversion

SPU Commercial Education, Engagement, & Enforcement

Education

Direct Mail

Advertising

Tabling at Events

BIA Partnerships

Engagement

Green Business Program

SPU Staff Visits (Pat, Veronica, Sheryl)

Other Contractors (Events, Ethnic Business Outreach)

Enforcement

Solid Waste Inspection Team

Food Service Business Inspections

Our Green Business Program

$400,000-$500,000 annual program budget $100,000 -$125,000 for SW20 year history15,000+ businesses served since 2006Outreach, engagement, and technical assistance

Targeted for specific

programs and policies

Integrated service delivery

across City departmentsFocused on outcomes - resources conserved, service equity

Background

Objectives

Engage

businesses

Provide information and

technical assistance to conserve resources and prevent pollution Build awareness of environment and business benefits of conservation and City services, programs, and requirements

Deliver service

equity

Expand reach to

businesses of all sizes and sectors, including small, ethnically-owned businesses Water Conserve water through technical assistance, installation of new equipment, seminars, research, and water metering

Stormwater

Prevent stormwaterpollution through the

Spill Kit Incentive Program and training onsite BMPs

Wastewater

Prevent wastewater and FOG pollution through promoting BMPs; reduce blockages and risk to wastewater system

Energy

Conserve energy through onsite technical assistance and referrals to contractors and rebate programs

Solid Waste

Increasewaste prevention, recycling, composting, and compliance with ordinances; achieve 70% diversion by 2022

Solid Waste Objectives

Increase

recycling rate

Provide information and

technical assistance to divert more material from the landfill

Increase

compliance With various solid waste policies

Increase

service equity

Expand reach to

businesses of all sizes and sectors, including small, ethnically-owned businesses

Green Business Program Tasks

Assist businesses

via phone or emailAssist businesses onsite Market the service and LOBsPlan, manage, and report

Successfulstrategies

Education and Marketing

Strategies

Maximize our partnerships

•Prime: Cascadia Consulting Group (WBE)

•WMBEs

•Alma Villegas Consulting (MBE)

•Bridge Latino (form. Esparza+) (MBE)

•Dynamic Language (MBE)

•Eco-Logica(MBE)

•John Easley (MBE)

•O'Brien & Company (WBE)

•Senait Tilahum(MBE)

•Social Marketing Services (WBE)

•Zebra Print and Copy (MBE)

•Non-profits

•ECOSS

•Seattle 2030 District

•Seattle Good Business Network

•Other partners

•Colehour+ Cohen

•Roger Van Gelder

Attend lots of events!

Reached 4,000 attendees at events across the City:

Seattle Foodservice Business Resource Fair

Fremont Chamber of Commerce Sustainability

Northwest Foodservice Show

Go Green Conference

Fremont Neighborhood Expo

SchnitzerWest Earth Day Event

Women's Business Center Panel

America Recycles Day

Seattle Chamber Tradeshow

Food Services of America Show

Use ethnicand social media

to expand our reach

Host ongoing stakeholder meetings

Build industry awareness and momentum

Translate and transcreate

engagement tools

7. EVALUATE &

REFINE

2. TARGET

desired behaviors and relevant audiences3. IDENTIFY barriers and benefits to target behavior6. LAUNCH the behavior change program and evaluate effectiveness of strategies4. DEVELOP a behavior change program with validated strategies 5. DEFINE how you will measure and evaluate program impact

1. CLARIFY

the desired outcome

Use CBSM

Coordinate messaging across sectors: single-family, multifamily, and commercial

Recognize businesses to keep them

engaged and excited to do more

Expand recognition beyond Seattle!

EnviroStarsMember Counties

King

Snohomish

Jefferson

Kitsap

Pierce

Skagit

Spokane

Whatcom

Direct Engagement

Strategies

Recruit and train connected community

members

Highlight the

business casefor green action and focus on their needs

Recycling = Economical

Reduce

Waste

Right-size

Service

Levels

Increase

Diversion

Rate

Use technology to target businesses and

streamline data collection and reporting

All sizes and

sectors

Large generators

New foodservice

Neighborhood-based

Follow up:

service, bins, education

Beresponsive and proactive

38

Responsive engagement

Referrals from SPU inspectors,

mailers, hotline calls

Proactive engagement

Targeted for

diversion potential, compliance, and equity

Assist businesses

onsite

70% recycling

by 2022

Target small

businesses in neighborhoods we haven't reached

Use GIS mapping &

t ablet data entry

Help businesses right-sizetheir services

Observe and discuss; what

material could be diverted to recycling and compost?

Select container sizes that

support diversion, lower costs, and are realistic Help with on-site bin placement and custom graphics ...more customized examples

Provide free resources and materials

Offerin-languagetraining

for staff and customers

Record and report engagement

Follow up!

Target large generators

Help businesses right-size services

Calculate cost savings and business case

Help with onsite bin placement

Provide free bin signage

Target new foodservice businesses

Host ongoing stakeholder meetings

Attend lots of events!

Coordinate messaging across all sectors

Target neighborhoods for door-to-door small biz outreach

Maximize our partnerships

Recruit and train connected community members

Use ethnic and social media

Translate and transcreate engagement tools

Recognize businesses

Offer onsite, in-language staff training

Prioritizing strategies

Questions?

Prioritizing strategies

Increase

recycling rate

Provide information and

technical assistance to divert more material from the landfill

Increase

compliance With various solid waste policies

Increase

service equity

Expand reach to

businesses of all sizes and sectors, including small, ethnically-owned businesses

Thank you!

Pat Kaufman

Seattle Public Utilities

206.684.4512

Pat.Kaufman@seattle.gov

Stephanie Thomas

Cascadia Consulting Group

206.449.1149

Stephanie@cascadiaconsulting.com

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