Brand management university of london

  • Is brand management a good degree?

    MSc in Marketing and Brand Management
    This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing.
    It offers an understanding of the business value of brands and the skills to develop and manage them professionally..

  • The Master in Fashion and Luxury Management is designed to produce young professionals specializing in Fashion and Luxury global management with a drive and passion to make an impact in the Fashion and Luxury industry, boosting their careers by transforming themselves, embracing change, creating value, and delivering
About this course: The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation.
The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change 

What are luxury brands?

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as:

  • tourism
  • hospitality
  • food and beverage
  • film
  • digital media
  • dance
  • music and theatre.
    This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

    • What does a brand manager do?

    understand the nature and value of brands for firms and their various stakeholders understand and evaluate marketing programmes to build brand equity understand different ways to measure brand performance and brand impact understand different ways to manage brands over time.

    What is a brand management course?

    understand different ways to manage brands over time.
    Coursework (30% weighting) - An individual branding report of up to 2,000 words.
    Examination (70% weighting) - An unseen written examination of 2 hour-duration.
    This module advances understanding of how to practice marketing to build valuable brands for firms and their various stakeholders.

    What is MA Luxury Brand Management?

    The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.


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