Consumer behaviour syllabus

How do you conduct consumer behaviour?
How to conduct a behavioral analysis in 7 steps
1. Define your business goals and desired outcomes
2. Identify key audience segments
3. Map out critical paths along the customer journey
4. Determine your data sources
5. Conduct your analysis
6. Apply your findings
7. Measure and iterate
What is included in the study of consumer behavior?
At its core, consumer behavior is the study of how people make buying decisions.
It attempts to understand how buyers choose, use and dispose of products and services, as well as the various stages people go through before making a purchase..
What is the topic of consumer behaviour?
Consumer behavior encompasses mental and physical activities that consumers engage in when searching for, evaluating, purchasing, and using products and services.
In the marketplace, consumers exchange their scarce resources (including money, time, and effort) for items of value..
As a field of study, consumer behaviour is an applied social science.
Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption." As a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science.

Course objective: To develop an understanding of underlying concepts and issues in Consumer behavior in marketing. Course Outcomes: On successful completion of

What are the four main applications of consumer behaviour?

• A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. 41.
Four main applications of consumer behaviour:

1.
For marketing strategy 2.
Public policies 3.
Social marketing 4.
Studying consumer behaviour should make us better consumers 42. 1.

What are the topics of Consumer Behavior Research?

Topics include:

needs

motivation

perceptions

and attitudes of consumers and the influence of social class

culture and subculture on consumer behavior and behavior research are discussed in depth.
Couse addresses strategies for creating customer values and trends in customer behavior.
Case studies are used extensively.
Skills:R (MKT2073) 3.

What is the theoretical foundation of consumer behavior?

The theoretical foundation of consumer behavior can be provided.
This course helps investigate and understand the consumer’s psychology, concept and characteristic of consumer behavior and the general theory related with consumer decision process.

Consumer behaviour syllabus

How do you conduct consumer behaviour?

How to conduct a behavioral analysis in 7 steps

What is included in the study of consumer behavior?

What is the topic of consumer behaviour?

What are the four main applications of consumer behaviour?

What are the topics of Consumer Behavior Research?

What is the theoretical foundation of consumer behavior?