Consumer behaviour subject

  • Is consumer behavior a field of study?

    Consumer behavior is one of the most extensively researched areas in microeconomics.
    Initially, the field was dominated by approaches based on neoclassical economics..

  • What is consumer behavior subject?

    Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.
    It is critical to understand consumer behavior to know how potential customers will respond to a new product or service.Apr 19, 2022.

Definition of Consumer Behavior

Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices.
In other words, consumer behavior is the study of how consumers will make their buying decisionand what those factors which support or influence these decisions.
According to .


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