Consumer behaviour textbook

$69.99 In stockJan 4, 2023This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process.Table of contentsAbout this bookReviews

What is a marketing & consumer behavior textbook?

Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers.
Online resources include:

links to videos and podcasts

What is included in this edition of consumer behavior?

In this edition, youll find:

An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global

ethical

and social media issues relevant to consumer behavior Supplementary materials for instructors

including :

PowerPoint slides and a Test Bank .

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