Consumer behaviour trends 2023

How are consumers changing in 2023?
Price-conscious consumers are adapting by buying secondhand, off-brand products, and cheaper alternatives to popular big-ticket items.
Brands need to keep an eye on changing consumer behavior to react quickly and stay ahead of the competition._{Apr 18, 2023}.
What are customers looking for in 2023?
Five Direct-To-Consumer Trends To Look For In 2023
Livestream shopping will continue to grow.
Gone are the days of written reviews. It's time to prioritize social commerce. Brands need supply chain resilience. Sustainability is the key ingredient. Storefronts are gaining popularity..
What are the consumer trends in 2023?
'High tech, high touch' – consumers in 2023 are demanding technology with a human touch.
They want speed but also want an emotional connection, which enables consumers feel connected and appreciated.
Something they have lacked over the past 3 years of the pandemic..
What are the new customer trends in 2023?
Key points: Product quality: A commanding 70% of consumers are willing to leave their current brand if they find a higher-quality alternative.
Lifestyle and financial changes: A notable 16% of consumers indicate they would change brands to better fit shifts in their personal or financial situations..
What is current trends in consumer behavior?
Buyers prefer quality over quantity.
Consumers rely on mobile for shopping.
Demand for sustainability is increasing.
Consumers prioritize health and well-being.
AI and VR are here to stay..
What is the consumer behavior prediction for 2023?
Sixty-five percent of consumers in surveyed markets are more likely to research products online, even if they intend to buy in-store.
And 59% are more likely to visit stores to see or touch products, even if they plan to buy online..
As we look to the future of consumer behavior, we can expect to see significant changes and trends that will shape the way businesses interact with their customers.
The impact of AI, the rise of voice-activated devices, and the growing importance of privacy and security are just a few examples of these changes.
In January 2023, 69% of consumers preferred to purchase a product in-store, while 52% preferred to purchase through an online retailer selling a variety of brands (e.g.
Amazon.com)._{Aug 8, 2023}
Shoppers may have spent less on each purchase in 2023 than in 2022, but that didn't keep them from browsing.
Clicks increased by 14% compared to the same period last year, indicating that consumers may have compared prices more than before.
However, transactions remained largely the same as last year.

Consumers prioritize health and well-being People not only care more about the environment and social responsibility today, but they also care about their well-being. The average consumer wants to find better ways to practice self-care and self-improvement.

Sixty-five percent of consumers in surveyed markets are more likely to research products online, even if they intend to buy in-store. And 59% are more likely to visit stores to see or touch products, even if they plan to buy online.

In its annual report, product experience company Akeneo has revealed vital trends shaping consumer behaviour in 2023. The cost-of-living crisis has led to 66% of consumers spending more time researching purchases, and 63% would abandon a trusted brand after a negative product information experience.

How many online consumers are there in 2023?

Google-commissioned Ipsos Consumer Continuous study, AU, BR, CA, CN, FR, DE, IN, IT, JP, KR, MX, ZA, ES, U.K., U.S., ~n=500–1,000 online consumers 18+ per market, Feb. 6, 2023–Feb. 10, 2023.
Google’s Official Digital Marketing Publication.
Join Google analysts as they discuss 2023 consumer behavior trends and how to keep up with them.

How will inflation affect consumers' shopping habits in 2023?

Inflation and the cost of living greatly impact consumers' shopping habits, and this will likely continue well into 2023:

People are trying to make the most of their money.
Price-conscious consumers are adapting by buying secondhand, off-brand products, and cheaper alternatives to popular big-ticket items.

Will consumers be shy about spending in 2023?

Unlike previous years, 2023 will be a jumble of mixed signals, reflecting a unique environment characterized by opposing forces:

exuberance as the pandemic wanes

tempered by caution in the face of economic turbulence.
In a nutshell, don’t expect consumers to be shy about spending in 2023.

Consumer behaviour trends 2023

How are consumers changing in 2023?

What are customers looking for in 2023?

Five Direct-To-Consumer Trends To Look For In 2023

What are the consumer trends in 2023?

What are the new customer trends in 2023?

What is current trends in consumer behavior?

What is the consumer behavior prediction for 2023?

How many online consumers are there in 2023?

How will inflation affect consumers' shopping habits in 2023?

Will consumers be shy about spending in 2023?