Consumer behaviour slideshare

  • 3.
    What is consumer behavior?  Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.

  • How do you observe consumer Behaviour?

    Using consumer behavior research can give your business a leg up on the competition.

    1. Poll your clients or customers
    2. Analyze online activity on your business website to learn what customers are looking for or revisiting
    3. Offer a free sample of a product
    4. Observe your clients

Feb 5, 20135. Characteristics of consumer behaviour It is a process where consumer decide what to buy, when to buy, how to buy, where to buy & how much 

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