Consumer behaviour as a field of study

What is consumer Behaviour why it is important to study?
Consumer behavior studies how people buy and use products, services, experiences, and ideas.
It is essential because it helps businesses understand their customers' needs, wants and desires and create products accordingly..
What is the field and scope of consumer behavior?
Scope of Consumer Behavior
Consumer behavior is a broad field that helps in the study and analysis of how people make buying decisions and what drives those decisions.
It sheds light on various aspects related to consumers such as their preferences, motives, choices, etc..
Why is consumer behavior a field of study?
A consumer behavior analysis helps you identify how your customers decide on a product or a service.
To study their behavior, you need a mix of qualitative and quantitative data from customer surveys, customer interviews, and the information gathered from observation of their behavior in-store and online..
Since consumer behavior literature has been traditionally eclectic, our review will follow this tradition and focus on the three major disciplines which have contributed to the development of consumer behavior vix., economics, psychology and sociology.
The nature of consumer behavior is multidisciplinary and involves various factors that influence the decision-making process of consumers.
These factors include cultural, social, personal, and psychological factors.

Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition, use, and disposal of goods, services, ideas, or experiences.

Understanding consumer behaviour is a powerful tool for marketers. Armed with knowledge about who their customers are – …

Categories

Consumer behaviour as a field of study

What is consumer Behaviour why it is important to study?

What is the field and scope of consumer behavior?

Why is consumer behavior a field of study?