Consumer behaviour mba important questions

  • What is consumer Behaviour for MBA students?

    1.
    Psychological Factors.
    Human psychology is a major determinant of consumer behavior.
    These factors are difficult to measure but are powerful enough to influence a buying decision..

  • What is consumer Behaviour for MBA students?

    Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
    This is helpful for businesses who want to expand their reach into new markets or demographics..

  • Which is the most important factor in consumer behavior?

    Consumer s buyer behaviour is influenced by four major factors: .

    1. Cultural,
    2. Social,
    3. Personal,
    4. Psychological.
      5. These factors cause consumers to develop product and brand preferences.

  • Why consumer behavior is important for business managers?

    1.
    Psychological Factors.
    Human psychology is a major determinant of consumer behavior.
    These factors are difficult to measure but are powerful enough to influence a buying decision..

  • Why it is important to study the consumer behavior?

    Understanding consumer behavior is a valuable tool for product and service providers.
    It enables them to increase sales by identifying their target market, determining the needs of that market, and developing products and services that meet those needs..

  • Consumer behaviour is not just about people making purchase decisions, but also about how they feel about the things they do not have and the influence of other people's buying decisions.
    Consumer behaviour studies customers to determine how they select and use products and services.
Oct 17, 2020Here are the Consumer Behaviour Questions with Detailed Answers1. Define Consumer Behavior and explain the different kinds of consumers.2.
UNIT 1
  • What is consumer Behaviour? What is the importance of studying consumer.
  • What is the relevancy of Pavlovs theory in marketing?
  • What is cognitive dissonance?
  • Explain how consumer behaviour applies to strategic marketing decisions.
  • What are the factors influencing organizational buying behaviour?

What is consumer behavior?

1

‘Consumer Behaviour’ is the Process whereby Individuals decide on Purchasing the Goods and Services, keeping in mind, one of the following: i) What ? Where, and When ? How, and from Whom ? 2

‘Buyer Behaviour’ is : i) Psychological

Social

Physical Behaviour of Potential Customers

iv) All of the Above 3

Why is consumer activity important?

They are important to us in understanding the consumer because they affect the buying decisions and consumption patterns of everyone involved

Consumer activity, in other words, has to be understood within the context of human interaction, and that is the perspective of the more recent interpretivist school of research

Why is consumer behavior a separate marketing discipline?

The Study of ‘Consumer Behaviour’ has developed as a Separate Marketing Discipline because of a number of reasons such as : i) Differential Preferences of Consumers

ii) Environmental, Technological, and Consumer Movement Factors iii) Expansion of Global Marketing and Increasing Public Concern All of the Above 7

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