Consumer behaviour syllabus mba

  • What does the study of consumer behaviour include?

    Consumer behaviour is the study of people's motivations and reasons for selecting the products and services that they buy.
    It also examines things like people's buying patterns and habits..

  • What is the consumer behavior course at MBA?

    The goal of this course is for students to gain a deeper understanding of the psychologies behind behaviors, judgments, and decision-making, and to gain insight into how to apply them to influence behavior in the marketplace..

The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research and applications of 

What is a Master in psychology & consumer behaviour?

The Master in Psychology and Consumer Behaviour is designed to equip innovative, curious, intelligent and determined professionals to investigate and analyse fundamental knowledge of human behaviour and the customer experience, and apply this knowledge to business marketing


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