Consumer behaviour course objectives

  • What are the objectives of the study of consumer behaviour?

    Objectives of studying consumer behaviour:
    Segmenting and Targeting markets.
    Assessing customer satisfaction and loyalty.
    Adapting to changing consumer trends.
    Strategizing businesses for growth..

  • What is the purpose of studying consumer behaviour?

    Studying consumer behavior is important because it helps marketers understand what influences consumers' buying decisions.
    By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete..

  • Consumer research is conducted to improve brand equity.
    A brand needs to know what consumers think when buying a product or service offered by a brand.
    Every good business idea needs efficient consumer research for it to be successful.
    Consumer insights are essential to determine brand positioning among consumers.
  • To Understand the Process and Four Elements of Consumer Learning.
    To Study Behavioral Learning and Understand Its Applications to Consumption Behavior.
    To Study Information Processing and Cognitive Learning and Understand Their Strategic Applications to Consumer Behavior.
Identify the major influences in consumer behaviour. Distinguish between different consumer behaviour influences and their relationships. Establish the relevance of consumer behaviour theories and concepts to marketing decisions. Implement appropriate combinations of theories and concepts.
Able to explain the basic concepts and models of consumer behavior. Able to analyze the effects of psychological, socio-cultural and demographic factors on 

What does a consumer behaviour specialist do?

Demonstrate a comprehensive and critical understanding of key consumer behaviour concepts and theories including, but not limited to: motivation, perception, personality, attitude formation, information processing, memory, and decision-making

What is consumer behaviour?

The American Marketing Association defines consumer behaviour as “the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives

” More generally, consumer behaviour is a marriage between psychology and marketing


Categories

Customer obsession behaviour statements
Consumer behavior review
Difference between consumer psychology and consumer behaviour
Consumer behaviour aesthetic
Consumer behavior aesthetic
Stages of consumer behaviour
Consumer behaviour best books
Consumer behavior be
Consumer behaviour buying having being
Consumer behaviour behaviour
Consumer behaviour certification
Consumer behaviour certification course
Consumer behaviour cengage
Consumer behavior certificate programs
Consumer behavior cengage
Consumer behavior. cengage learning
Consumer behavior cengage pdf
Consumer behavior celebrity
Consumer behavior cereals
Consumer behaviour towards celebrity endorsement