Customer relationship management journal pdf

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.
It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Purpose Increasingly, customer relationship management (CRM) is being viewed as a strategic, process‐oriented, cross‐functional, value‐creating for buyer and seller, and a means of achieving superior financial performance.
However, there is a need for a more holistic view of cross‐functional as it relates to CRM.

What is a good Journal for Customer Relationship Management?

Customer Relationship Management 1 1 International Journal of Human and Social Sciences 1 1 International Journal of Management 1 1 International Monthly Refereed Journal of Research in Management and Technology 1 1 Journal of Basic and Applied Scientific Research 1 1 Journal of Business & Industrial Marketing 1 1

What is a strategic framework for Customer Relationship Management?

Adrian Payne & Pennie Frow A Strategic Framework for Customer Relationship Management In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value

Categories