Consumer behaviour' journal articles pdf

What do you mean by consumer Behaviour?
Consumer behavior is defined by the responses of individuals to a product or service.
Marketers may learn a lot about how to attract and keep customers by observing how they behave.
Many factors impact a customer's purchasing decisions, including those psychological, personal, and societal..
Consumer behaviour can also be defined as those acts of consumers directly involved in obtained using and disposing of economic goods and services, including the decision processes that preceded and determine these acts.
The goods are produced only to meet the needs of consumer.

How many journals are there in consumer behavior research?

First, the five journals analyzed here do not represent the entire body of consumer behavior research.
In this regard, future studies could select a larger number of journals, as well as conference proceedings and books from various Table 9.
Three Top Cited Articles of Each Journal. disciplines.

Is JCB a good source for Consumer Behaviour Research?

Given that JCB is a major source for consumer behaviour research and in conjunction with the journal's milestone run of 20 years, this study aims to present a retrospective review of JCB that will shed light on the evolution and trends of consumer behaviour discussed in the journal.

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Consumer behaviour' journal articles pdf

What do you mean by consumer Behaviour?

How many journals are there in consumer behavior research?

Is JCB a good source for Consumer Behaviour Research?