Consumer behavior examples

  • What is an example of buyer behavior in business?

    First, a person's purchasing behaviour is influenced by the way they consume information about products and services that they need or want to buy.
    For example, if a person is looking for an appliance to cook their food, then they will read reviews from various websites on appliances before making a purchase decision..

  • Hence, consumer behaviour deals with the way consumers spend their income on different services and goods.
    For example, if a consumer has ₹2,000 and has different options to spend the money, like movies, clothes and food, there are different ways in which he can spend the money.
×Consumer behavior is the study of how people buy, use, and dispose of products and services.Some examples of consumer behavior are:
  • Routine shopping: The shopper buys without having to do much research, there is low involvement, and usually at low cost.
  • Limited decision making: The buyer occasionally purchases the product after somebody recommended it.
  • Extensive decision making: People spend much longer deciding when they are considering an expensive product.
  • Impulse buying: The customer had not planned to buy.
  • Needs: Needs are essential to your marketing as they give people a reason to buy.
  • Motivation: It's important to understand what gives your audience a general desire and willingness to take action.
  • Search: Customers use various methods to learn more about the products and services they need.

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