Consumer behaviour during online grocery shopping

  • What are the consumer behaviors while buying a product?

    Consumer purchase behavior is a process from information acquisition, formation of purchase intention to purchase decision-making problem.
    Consumer purchase intention is an important factor that determines the final purchase decision..

  • What do customers want from an online grocery store?

    According to the latest Consumer Trends Tracker survey from consumer data science company Dunnhumby, 81% of respondents say easy-to-shop websites and apps are important to them.
    Another 78% want online grocery retailers to have more convenient delivery and pick up time slots..

  • What factors influence online grocery shopping?

    This study confirms that online grocery purchase amount is affected by traditional utilitarian channel choice factors including perceived risk, search cost, price-consciousness, and quality-consciousness..

  • Consumer purchase behavior is a process from information acquisition, formation of purchase intention to purchase decision-making problem.
    Consumer purchase intention is an important factor that determines the final purchase decision.
Customers are happy with their online shopping experiences and positive attitudes towards them, but there are still many customers who are apprehensive about 
The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.

Do consumers' online grocery purchase intentions influence online grocery shopping behavior?

Online grocery sales have increased rapidly in recent years; hence, consumers’ online grocery shopping behavior has been of interest to food retailers

This current meta -analysis clarified the mechanisms of online grocery purchase intentions and guides online retailers in improving their online grocery services

Does consumer attitude influence behavior in online grocery shopping?

In the context of online grocery shopping, a consumers’ attitude playing a mediating role in their behavioral intentions is widely accepted for several determinants ( Hansen et al

, 2004, Loketkrawee and Bhatiasevi, 2018)

How online grocery shopping can improve customer experience during a crisis?

This study helps the managers to understand consumer behavior towards online grocery shopping during a crisis and help to formulate a strategy to improve customer experience by focusing on perceived value, perceived usefulness of the online grocery shopping, perceived easiness of the technology, and, most crucial factor, contactless service


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