Consumer behaviour mba

  • What is consumer Behaviour in MBA?

    Behaviour refers to "the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.”.

  • Personal factors
    Among personal actors that determine buying behaviour are economic level, lifestyle, age group, personality, occupation and self-concept.
    Since each person is unique, personality varies and plays a role in the buying process.
1). Analysing market-Consumer behaviour study helps in identifying the unfulfilled needs and wants of consumers. This requires examining the trends and 
Consumer behaviour refers to the psychological process that leads to a consumer's decision to buy a product or service offering.

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