Consumer behaviour on sustainable products

How can consumer Behaviour change towards sustainability?
5 ways to shift consumers towards sustainable behavior
1. Social influence.
2. Habits.
3. Individual self
4. Feelings and cognitions
5. Tangibility
How does sustainability affect consumers?
Sustainability also matters to consumers as individuals.
As people become increasingly aware of the impact their choices have on the environment, they seek out products that are eco-friendly and have a lower carbon footprint.
The issue of social responsibility is another driving factor for sustainable consumption..
What are the consumer behavior on sustainable products?
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior..
Why do consumers prefer sustainable products?
The survey also found that consumers prioritize the planet when choosing sustainable products, with 60% citing a desire to reduce production waste and 54% being concerned about the environment overall..
Sustainability also matters to consumers as individuals.
As people become increasingly aware of the impact their choices have on the environment, they seek out products that are eco-friendly and have a lower carbon footprint.
The issue of social responsibility is another driving factor for sustainable consumption.
The survey also found that consumers prioritize the planet when choosing sustainable products, with 60% citing a desire to reduce production waste and 54% being concerned about the environment overall.

Sustainable packaging and products, and reducing waste, are the two practices consumers value the most. Frequently-purchased and essential items, such as groceries and everyday household products, drive consumer interest in sustainable and ethical values the most.

A quarter of consumers are prepared to pay more for sustainability. This includes paying more to protect biodiversity or for sustainable products and packaging, or for products or services of suppliers that respect human rights or commit to ethical working practices.

Are consumers adopting sustainable behaviors?

In the cars category, 39% of consumers report they are adopting sustainable behaviors such as avoiding driving or driving only when necessary (38%) or carpooling with others (14%)

The imperatives differ across categories, so the agendas for reaching consumers will differ as well

Our survey also revealed trends by country, with some surprises

Are consumers taking sustainability into consideration when making a purchase?

More consumers are taking sustainability into consideration when making a purchase

The huge rise in energy prices in 2023 drove the majority of consumers to save energy wherever possible

Sustainable packaging and products, and reducing waste, are the two practices consumers value the most

Why do consumers buy sustainable products & brands?

Likewise, only half of the senior retailer executives believe that sustainability is an important purchase consideration for consumers despite three-quarters of all consumers saying that it is somewhat or very important to them

A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands

Consumer behaviour on sustainable products

How can consumer Behaviour change towards sustainability?

5 ways to shift consumers towards sustainable behavior

How does sustainability affect consumers?

What are the consumer behavior on sustainable products?

Why do consumers prefer sustainable products?

Are consumers adopting sustainable behaviors?

Are consumers taking sustainability into consideration when making a purchase?

Why do consumers buy sustainable products & brands?